In order to rank your site higher in the SERPs you will need to make the best use of the new Google search console. You will also have to make sure that you optimize a lot of other things apart from your content to achieve the desired result.
For this you will need to follow the best and latest SEO techniques that will help you optimize not only the search engine requirements but all other relevant and important aspects as well.
First, it will help you to optimize for on-page SEO. This is the technique to know the right ways to optimize your website especially when you are creating specific pages for it. For this you will need to focus on several factors such as:
- The subject
- The topic
- The headlines
- The sub-headlines
- The URL slugs
- The Meta tags and
- The keywords.
When you consider the keywords, you must consider whether to use a short or a long tail keyword. No matter which type of key word you choose, make sure that:
- It is relevant
- You use it in your headline preferably close to the start of it as much as possible
- You spread it all over your content
- You never make it look vague or stuffed so that the sentence losses the meaning
- It appears in the URL slug and
- You include it in at least one sub-headline.
If you follow the tips of experts like Joel House SEO in Brisbane you will make sure that the keyword appears in the body of the content not more than .5 to 2.5 percent. This range will prevent your content look like a keyword stuffer.
If you use different secondary or related keywords along with one primary keyword, make sure that you use them all throughout the content body, sub-headlines, and also in image alt text. You must also make sure that you include a plenty of context in each of these parts so that Google can understand accurately the meaning of your content and what message you want to convey to your audience.
When you are done with the on-page SEO enhancement process, your focus now should be on the off-page SEO aspect. This is also known as off-site SEO and refers to specific ways in which you can optimize the performance of your website with the help of specific external means. A few of these useful means are:
- Guest blogging
- Influencer marketing
- Social media activity and
- Brand mentions.
All these means are every helpful for off-site optimization of your website with the inclusion of links. These links in general makes all the difference in the SEO results along with the backlinks that also plays a very significant role in improving your SEO.
However, if you want better results you must always make sure that these links are not for any small site that has very low authority. This is because this will not help in your SEO in any way and will hurt it instead.
Therefore, make sure that you target only reputed and respected publications while you research for backlinks.
Website for mobile
In this modern world you will see everyone using a smartphone not only as a means for communication but also to stay connected with their friends through different social media channels. Most of the people are hooked onto the internet through their smartphones making these people the most potential audience to reach out to.
The best technique for SEO is to make sure that you do not miss out on such a huge potential and tap these large number of mobile device users. However, for this you will first have to make sure that your website is properly designed so that it is mobile friendly. Remember, a website designed for a desktop will not function properly on a mobile device.
Moreover, Google has launched its mobile-first index that you should abide by to rank better in the SERPs and therefore your focus on mobile friendliness is paramount.
The easiest solution to this is to ensure on a responsive design. You can take help of an expert for such web designating or take help of the WordPress by downloading its free or premium themes that will have built in responsive design.
This means that you will get a better SEO without having to add any extra code.
Optimize page speed
You can include a lot of things in your content apart from the text such as:
- You can incorporate a lot of pictures of the products
- Animations and graphics
- Charts and graphs
- Videos of product making and lots more to make it very attractive.
Well, attractive surely as it may be, it will have a reduced speed, meaning each page will take a lot of time to download. To get a better SEO downloading speed of the pages matters most as that will determine whether at all a visitor will stay with your site and leave sooner that you could pronounce ‘SEO.’ This means you will lose your chance of conversions.
Therefore, make sure that your pages do not take forever to load to prevent the visitors from clicking at the ‘back’ button and visit another site that could be your competitor.
Effects of slow page speed
Very slow page downloading speed will also mean very slow page upload as well. This will make filling out a form and submitting it most frustrating. That means the visitor who showed enough patience to read the content of your site after it took eternity to download will be frustrated and eventually give up.
Everything has a limit and so does the patience level of your visitors. Go through the PageSpeed Insights of Google to have a better and valuable insight about how fast your website loads across all mobile devices.
It will also help you to know about the issues in it that may be affecting the page speed in a negative manner so that you can fix it immediately to make your website faster. See why you need a professional SEO?