Finding Balance Between SEO and Content – 5 Tips for SMB-Owners
When you’re planning to enter the Internet marketing arena, you need to know the rules of the game.
In other words, every business owner should learn the basics of content marketing and search engine optimization.
Applying those features will help you put your business name on the global online map.
Since many SMB-owners are new to all these things, we’ve discussed the key SEO and content features for them.
In the next few paragraphs, you can read more about the following strategies:
- Finding proper keywords
- Including the keywords in the content
- Creating landing pages
- Writing blog posts for your audience
- Organizing the website visuals
1) Finding proper keywords
Keywords are the backbone of every SEO-strategy.
In a nutshell, these are the words that you’ll include in every piece of content you produce.
Every business owner should identify the most popular terms for his or her niche.
That way, you’ll know what Internet users are looking for in their queries.
For starters, you can use the Google Keyword Planner. It’s a free tool issued and updated by Google.
Once you start this system, you can filter and sort the results choosing different niches and target audiences.
In turn, this will give you a better insight into the keywords you should use for your online marketing.
So, when you choose the option Find new keywords, you will need to write several target words for your business. For instance, if you sell spare car parts, you can write those words or their synonyms in this field.
The planner will provide you with the best keywords for your needs based on the entries you write here.
2) Including the keywords in the content
As we’ve explained in the previous paragraph, your keywords are the foundations of both your SEO and content strategy.
However, business owners need to make sure not to overdo with the keyword density.
A rule of thumb is that there shouldn’t be more than 3% keywords in each of your content bit.
Apart from that, it’s important to apply long-tail keywords as much as possible. For instance, if you want to include the keywords “spare car parts”, it would be great to prepare a longer anchor for them. In line with that, you can write “order reliable spare car parts” or any similar strings of keywords and additional relevant words.
This will add to the natural flow of your articles, as well to the status of your website in search engines.
On the other hand, if you put too many keywords in your articles, search engines won’t approve of your content. Simply put, such a marketing strategy is considered obsolete and unacceptable.
3) Creating landing pages
Landing pages are specially crafted, purpose-made pages on a website. Visitors might come to a landing page following a backlink on another website. Also, they can land on those pages by clicking on links within that website.
The main goal of these pages is to provide special offers to visitors and potential customers.
The simplest example of a landing page is a checkout page on a commercial website.
Also, you can prepare special landing pages for each of your products or software services, as well as your service packages.
When you’re planning your landing pages, it’s important to stay focused on the purpose of each of these pages.
For instance, if you want to sell a product via a landing page, avoid putting ads or other distractors on that page. That way, landing pages will help you convert your visitors into leads.
To cut a long story short, every landing page needs to have a specific purpose and content that matches that goal.
4) Writing blog posts for your audience
The blog posts on your website have to reflect your business goals and financial plans.
Your blog posts need to contain the keywords you have chosen for your business, as well.
Moreover, you should prepare some sort of a publishing strategy or schedule.
In other words, it’s crucial to try out several publishing timetables.
For instance, you can start with two or three articles per week and follow your visitors’ reactions for one month.
If it turns out that your readers want more posts weekly, you can increase the number of articles per week.
On the other hand, if those first articles don’t raise readers’ interest, reduce the number of published pieces.
However, analyze the quality of the articles and the chosen keywords. If necessary, make the necessary changes to adapt the content to your audience.
5) Organizing the website visuals
In addition to the content published on your website, you need to take good care of your website visuals.
For starters, your website needs to be meticulously organized.
In a nutshell, it should provide all the necessary information about your business and its services.
When it comes to different promotional messages and marketing features, don’t overburden your website with such things.
You have your blog posts and your landing pages for those features.
As you’re thinking about the appearance of your website, consider launching a mobile app.
The experts for custom web application development from Houston claim that launching a mobile app together with a business website is a clever move.
That way, you would be able to attract mobile users to your website, in addition to desktop users.
Also, it’s vital not to slow down your server with too many visual features, especially videos.
What you could do instead is to launch your own YouTube channel and publish your videos there.
Then, you can simply embed links to those YT videos on your website.
The launch of every business these days demands a special online marketing strategy.
In line with that, you need to include proper keywords in your content bits. That way, you’ll ensure a higher status in search engine results.
Apart from that, landing pages will add to the particularization of your business website. So, you’ll be able to use them to target your audience in greater detail.
Finally, you need to ensure publishing relevant articles for your audience and creating slender design features.
If you meet all these demands, you’ll have all the key elements for a well-optimized website with authentic content.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.