Are you a businessman? Are you wondering how to promote your brand without creating a hole in your business capital? Then, SEO will be the right choice for you. It is a way of promoting your brand in the digital landscape and increasing your website traffic. When it is done properly, it is the ideal way to boost up your online visibility that will increase the sale. Without a proper strategy, a business will miss out on traffic, leads as well as conversions.
If you have an interest in SEO, then you can yourself start an SEO campaign. However, being a novice in this field, you can make mistakes for which your site can be penalized by the search engines. To make sure, you don’t face such difficulty, here we put together some SEO mistakes to avoid. Take a look.
- Using Black Hat SEO techniques
Though both Black Hat and White Hat share the same goal of gaining the exposure, however, the way of execution is completely different. Black hat SEO can be termed as a way of earning higher ranks on the Search Engine Result Pages within a short period of time. Although it can bring an effective result for a specific period of time, it is not good for long-term goals.
It is because Google or other search engines can penalize or ban your website for using black hat SEO techniques. And these techniques include using unrelated keywords that are not related to your content, automated content which has no value, scraping content, and many more.
- Not providing a user-friendly interface
User experience goes hand-in-hand with Search Engine Optimization. And for this, it is crucial for you to offer your user an interface that is responsive, quick, convenient, as well as easy to navigate. While several other similar kinds of websites are there to fulfil the needs of the users, a user will abandon your page when he or she will encounter loading delays. And this will impact the search engine rankings.
If you want to transfer your website into a better user experience, then you have to focus on two things, including making it user-friendly and safe and secure. Nowadays, most of the users are using their mobile devices to access your website. And for this, you should check whether your website is mobile-friendly and its speed. You can use various tools to evaluate the performance of the site and take effective measure based on that. Moreover, you should also check the security feature.
If your website is unsafe or unsecured, then your chances of getting high search rankings will be very thin. Search engines always prefer secured sites than unsecured ones. So, you should get an SSL certificate which plays an important role to protect sensitive information.
- Developing low-quality content
Using original content is one of the ways to reach more number of customers and higher ranks on the search engine result pages. Irrespective of whether people are looking for some solution or just want to read the content for gaining knowledge, they prefer high-quality, engaging and original content.
Thin contents are the contents that have no value for the users. And using such content violates Google’s guidelines that can harm your SEO as well as result with a higher bounce rate. Using low-quality content makes your site look uncredible. So, you should always use high-quality content that matters for the readers.
So, avoid these mistakes while you start executing your SEO strategy. If you need more assistance, then opt for a reputable SEO agency that can help you with Internet marketing Sydney and other areas of Australia.
Author Bio: Paul Jacob, a regular blogger on internet marketing Sydney, here writes on 3 SEO mistakes that every business should avoid.