In today’s day and age, all dental practices should understand the importance of dental patient marketing. It not only helps in bringing new patients, but it can also help in improving relationships with existing patients. If you want your practice to thrive then marketing is essential.
There’s not a single surefire way to market your dental practice. Hence the best way out is to use a combination of several different dental marketing methods to get the best results.
Hence, this piece has been put together to enlist the 19 genius dental marketing ideas that you can use to grow your practice. Let’s get started!
- Local Awareness Facebook Ads:
The first tip in dental patient marketing is that you need to be specific about who you want to market. There is no point in showing your ads for your practice outside of a 50-mile radius. Your focus should be on running local awareness ads because they are a great way to reach a local audience.
Further you can use the map card of such ads to share locally relevant details about your practice. Your local ads will turn out to be more effective if you include CTA’s in them. The call-to-action can be anything from a call button to an easy prompt to make an appointment.
- Click to Call Ads:
You need to run click-to-call ads which are available through Facebook and Google Ads. Such extensions can be added to existing ads or can be used for creating only call-only campaigns. Such ads serve the main goal of dental marketing which is to entice patients to book an appointment, by picking up the phone and calling the office.
- Well-Designed Website:
The first interaction of the majority of internet users will be through your website, so the third tip in dental patient marketing is to make a good first impression through your website.
Your website represents your business or brand in more ways than one, and it is important that it displays your business in the best possible light. This can be done by making sure that your website is mobile-responsive, easily navigable and offers complete information to the visitors.
- Appointment Reminders:
It is as important to maintain good relationships with existing patients as it is to attract new patients. You can take care of the former by sending existing patients appointment reminders. Appointment reminders are a great re-engagement method and can come in the form of emails, texts, phone calls, as well as postcards. The best way is to use a combination of physical reminders with digital reminders. For example: postcards with emails.
- Remarketing Campaigns:
Remarketing is an excellent way of reaching out to users with whom you already have an existing relationship and are trying to get them to take a specific action. Remarketing can be used to connect with people who have checked out your site but didn’t convert.
It can also be used to get users to book their six-month check-up. There are a lot of good platforms for remarketing but Facebooks Ads is probably the best of the lot. You should use Facebook Ads because it gives you the option to retarget based on specific activity on your site. That’s not all, remarketing can also be used to promote new products to existing customers.
- Solid Social Media Presence:
More people use the internet for social networking than for anything else and thus it is important for you to be where your potential patients are most likely to find you.
Such platforms are a very good way to reach out to potential patients and strengthen relationships. Among the social media platforms, Facebook is the best place to get started as you can use it to build an online community of your patients. Such platforms can be used to stay in touch with your patients, provide them with regular updates and also to collect reviews from existing patients.
- Diversify Your Keywords:
You need to do keyword research if you want your site to rank well in SERPs. Here you shouldn’t just be targeting the basic keywords, but you should instead try to target diversified keywords. You can work with emergency keywords as they can be expected to have high intent. As a result, the return on investment for such keywords is pretty high. If you target such keywords, make sure that your practice can handle emergency cases or else you will be setting yourself to get a lot of heat in the form of negative reviews.
- Content Marketing:
You can use content like blogs to bring visitors to your site, build relationships with them and convert them into patients. When you indulge in on-site content marketing you will get many avenues to regularly add content to your site in the form of blogs and FAQs. If and when you do so, you will be able to increase your overall ranking along with increasing more traffic to your site.
- Referral Bonuses:
Since a lot of people trust recommendations from their friends you can leverage their power with the help of referral bonuses. They can be used to retain current customers as well as getting new customers. You can give discounts on dental visits for every referral that makes an appointment.
You can use newsletters to send snippets of valuable information to your audience. It is a good way of reaching out to them and being on top of their mind. It helps in improving brand awareness. In newsletters, you should focus on providing value to the audience or else they will unsubscribe. You should also send such newsletters infrequently to reduce the chances of them going to spam.
- Postcards and Mailed Offers:
Since the audience of your practice is presumably to be local, it can convince be a really good strategy to send postcards or mailed offers to people within a group radius of your office. You can send brochures to high-income neighborhoods or include a flyer with a discount in the welcome packet for homeowners.
- Facebook Demographic Targeting:
Facebook offers a lot of demographic targeting, which you can use to your advantage. You can use it to target potential customers by income, language, interests, relationship status, employment and so many other factors.
The Bottom Line
There are a lot of different ways to grow your practice in 2020 and all of the aforementioned ways can prove very effective in doing so. Regardless of the approach you use, you should always keep an eye on what your competition is doing and learn from their failures and successes.
You need to meticulously research your target audience and use the insights from your research to connect better with your target audience. The best bet is to use a combination of different strategies which work best for you, and you will surely see an increase in the number of people you are able to attract and convert.
You can implement these ideas on your own or you can hire the services of dental marketing services providers for better outcomes.
I am Brij Bhushan Singh. I am a Professional Blogger and Content writer. I am working with white label digital marketing agency. In my professional life have written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.